Building a Tech Team from the Ground Up for a GCC
Expanding into a new geography comes with unique challenges — especially when building a complete tech team from the ground up. When a global technology leader set out to establish its India operations, PeopleLogic stepped in to transform this vision into reality. Through a data-driven hiring strategy, compelling employer storytelling, and precise execution, we successfully delivered 25 critical hires across niche technology roles. This case study highlights how PeopleLogic enabled the client to launch a high-performing India tech hub — on time, with impact.
Premise: A global technology company was setting up its India operations and needed to build a complete tech team from scratch. The mandate included hiring across engineering, product, and IT functions — spanning generic, niche, and super-niche roles. With limited brand presence and ambitious timelines, the challenge lay in attracting top talent to an unfamiliar employer brand.
Challenge: The client needed high-caliber professionals in Backend, Frontend, DevOps, Cloud, and Data Engineering, but faced a few key roadblocks:
Hiring across multiple specialized functions under tight deadlines.
No office presence in India and company registration still under process, which led to hesitation among potential candidates.
Low employer visibility in India’s highly competitive tech market.
Difficulty in engaging niche and passive talent who were unaware of the brand or unsure about joining a new setup.
The absence of an on-ground HR team during the initial setup phase made coordination and hiring execution more challenging.
PeopleLogic Approach and Strategy
The ADDA Framework: Collaborative Intelligence
At PeopleLogic, every complex mandate begins with ADDA — our unique model of Analysis, Deliberation, Debate, and Argument.
Through multiple ADDA sessions involving recruiters, delivery leads, and the client’s leadership team, we:
Gain complete clarity on the technical and cultural requirements.
Defined precise candidate personas and hiring priorities.
Build consensus on key talent metrics and success factors.
Such multiple ADDA sessions conducted with the client’s leadership team, including the CTO and hiring managers ensured that every sourcing effort aligned with the company’s immediate goals and long-term vision.
Market Mapping & Research
We conducted an in-depth study of the Indian tech talent landscape to identify where the right candidates were, what they valued, and what compensation benchmarks would attract them.
Creative and Targeted Sourcing
With the candidate persona established, our team moved beyond traditional recruitment methods. We combined market mapping, headhunting, employee referrals, and social media engagement to uncover hidden talent pools.
Recruiters scoured tech communities, GitHub profiles, open-source contributors, and niche digital forums to identify and connect with professionals who matched both the skill set and the mindset required.
Candidate-Centric Storytelling
Given the client’s limited visibility in India, it was crucial to humanize their brand story. Every outreach message emphasized the firm’s mission, growth potential, and culture of innovation — showcasing why joining this new team would be both exciting and career-defining.
Continuous Collaboration
Throughout the process, our team maintained constant communication loops — both with the client and the candidates. This ensured transparency, built trust, and reduced drop-offs, ultimately accelerating time-to-hire.
Outcome
25 critical positions closed successfully, including niche and super-niche roles across engineering, product, and IT functions.
60% of the tech team built within the planned timeline.
Strengthened brand visibility and credibility in the Indian tech ecosystem.
Established a replicable and data-driven talent acquisition framework for future scaling.
Impact
This project helped the client launch their India operations with a strong, high-performing technology team, accelerating their product roadmap and delivery capabilities.
For PeopleLogic, it reaffirmed our expertise in greenfield hiring — where market intelligence, storytelling, and agile execution come together to deliver measurable business impact.
Result
A complete, high-performing technology team — built from the ground up, delivered on time, and aligned with the client’s vision for scalable growth.
