Building Employer Branding to Attract the Right Talent in the Dairy HoReCa Sector
As a trusted recruitment partner, our role at PeopleLogic goes beyond identifying the right talent — we also act as the client’s employer brand ambassador, communicating their vision, culture, and strengths to potential candidates.
This case study illustrates how Team PeopleLogic built a strong employer brand and crafted a clear Employee Value Proposition (EVP) to successfully close key sales hiring requirements for a valued client in the dairy HoReCa sector.
Premise: Our client, a pioneer in the dairy industry, provides end-to-end dairy technology solutions to farmers and stakeholders across India.
Their HoReCa (Hotel, Restaurant, and Catering) division was expanding rapidly and required Sales Executives with prior experience in both the dairy and HoReCa segments—a niche and highly specialised talent pool.
Challenge
The client’s HoReCa division was relatively new, despite being a strong brand in the dairy industry.
Employer awareness in the HoReCa talent market was low, limiting candidate interest.
The roles required Sales Executives with experience in both dairy and HoReCa, making the talent pool niche.
PeopleLogic Approach
1. In-Depth Client Understanding
The PeopleLogic team invested significant time to understand the client’s business — including its USPs, culture, leadership, and growth story.
We requested and reviewed videos, articles, and internal materials shared by the client to ensure our recruiters could represent the brand authentically and confidently.
2. Crafting a Strong EVP
Based on our research, we developed a clear and compelling Employee Value Proposition (EVP) that highlighted the client’s strengths — innovation, stability, culture, and career opportunities.
All recruiters were trained on this EVP to ensure consistent and impactful messaging during candidate conversations.
3. Candidate Education and Brand Promotion
Recruiters actively educated candidates about the client’s brand story, business achievements, and growth potential.
They shared videos, write-ups, and articles to strengthen brand perception and generate excitement among prospective candidates.
This approach transformed recruiter-candidate interactions into micro-branding opportunities for the client.
Result
The outcome was exceptional.
Successfully closed high quality Sales Executive positions within 1 week.
The hired candidates were in perfect alignment with the client’s expectations and values.
Impact
Impressed by our structured approach and ability to represent their brand effectively, the client signed a long-term partnership agreement with PeopleLogic — a true example of client delight through strategic recruitment branding.
Effective recruitment today is not just about sourcing talent — it’s about telling the client’s story right.
